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Increased Conversion: 5 Killer Tips for Selling and More with the “Social API”

by John Lawson CEO, ColderICEMedia The term “Social API” doesn’t carry the same meaning as the technical term “API”, but it is close. “API” is a technical acronym for “Application Program Interface”, a...

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Social Media ROI: 14 Formulas to Measure Social Media Benefits

Measuring social media ROI can be a daunting task, but not impossible. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support,...

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The biggest mistake in Facebook conversion optimization

That’s assuming that every single time you meet someone, they’re in the mood to buy. I used to run analytics and optimization for a major dating site. It took 24 visits on average before the user paid...

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How Your Customers’ Social Behavior Can Drive Conversion

Even as digital technology advances at unprecedented rates, nothing is more powerful when it comes to consumer buying decisions than simple word of mouth. In fact, for marketers the most significant...

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What Are the 6 Best Social Media Channels For Your Company?

Image Credit: HowToStartABlogOnline.net If you’re a social media late-comer, you’ve been missing out a lot. Social media has rapidly grown into an important channel for digital marketers, complementing...

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